ADVERTISEMENT ON SITE PRIAN.RU |
«Prian.ru – International Property» – is the Russia's largest Internet project dedicated to foreign property. Prior to deciding whether you will cooperate with the Portal, please review testimonials from our customers and the official viewing statistics.
| HOW DOES ADVERTISING ON PRIAN.RU WORK |
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Prian.ru offers a wide range of advertising opportunities ranging from listing properties in the Portal’s catalogue to banner advertising. Here are some basic characteristics of each type of advertising. This information is intended for informational purposes. Choosing the best advertising campaign is only possible after a through analysis of:
- Your goals;
- Specifics of the market segment in which you operate;
- Specifics of your business and offered services.
Advertising opportunities provided by the Prian.ru:
- listing your properties in the property catalogue;
- drawing customer attention to specific properties;
- creating or improving your company image;
- transferring visitors to your website.
| TYPES OF ADVERTISING ON PRIAN.RU |
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PROPERTY LISTINGS
A basic element of advertising campaigns carried out on the portal. Such type of advertising allows the visitors, who come searching for foreign properties, to locate your proposals.
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Listing properties in the catalogue also gives you the right to:
Prices
* A 5% discount is included in listed prices Conditions of property listing are described in the Public Offer, which may be reviewed here: http://prian.eu/article/offer.html. Direct owners may list a single property unit, listing prices work out 10€ per three months. |
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DRAWING CUSTOMER ATTENTION TO SPECIFIC PROPERTIES
Such type of advertising is commonly selected by pragmatic professionals, which are aimed at speeding up the sales of a particular property through attracting additional attention of potential buyers.
If you work in a highly competitive market segment, or the demand for properties offered by you isn’t high enough, you need to attract visitors’ attention exactly to your properties. Which is possible if your property:
1. is noticed by a visitor before other properties;
2. stands-out among other search results;
3. is viewed to a visitor when he is looking through similar properties.
These three tasks may be solved by means of special, featured and popular offers, respectively.
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Visitors pay attention to Special offers even prior to starting their search after properties listed in the catalogue. Property search for them will begin from your unit. Special offers are divided into two types: 1. On the Portal’s main page. This option suits you if you plan to attract the attention of maximum number of potential clients to your property. 2. On a main page of a specific country. Such option will help you acquire those customers who are already focused on searching and buying property in a selected country. Prices per month*
** Special, featured and popular offers may be purchased only on 3 and 6 months.
Featured offers
Popular offers
Purchasing conditions |
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BANNER ADVERTISING
If you focus on creation or development of your company’s image, your best bet is a banner. This type of advertising is widely used in the Russian-speaking Internet.
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Except banners, aimed at attracting the entire target audience of the Portal, Prian.ru also offers unique, customized solutions: 1. “Topical” banner is only shown to those visitors who are looking for properties or information on a specific country. Only one banner can be placed for each country.The banner provides both branding and advertising of specific properties. However, a fewer number of visitors sees it.
2. “Topical” banner located on the search results page is focused only on those visitors, who are currently looking for overseas property.
Prices per month*
* Prices are listed without VAT |
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Country type 1: Bulgaria, Germany, Spain, Italy, France, Czech Republic, Montenegro, Finland, Turkey and Latvia.
Country type 2: Egypt, Thailand, US, Cyprus, Greece and Croatia.
Country type 3: all the remaining countries.
TRANSFERRING THE CUSTOMER TO YOUR WEBSITE
If you have an excellent website where a visitor can easily locate properties and get complete information about your company, you can “transfer” visitors from the Prian.ru portal directly to your website. Teasers are an ideal solution for such scenario. Unfortunately, there are quite a few really good websites in this segment of Russian Internet, and this type of advertising is suitable to a limited number of market professionals.
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Teasers are located on the right side of the screen and are visible to visitors on every page of the Portal. 1. «Take a look». The topmost teaser-block with large images, it will attract the maximum number of visitors. 2. «Offers of the month in a popular country» (Finland, Bulgaria and Cyprus). These teasers are smaller in size and are located below. However, these units are designed for those who are carefully studying the website are and are looking for properties on certain markets. Prices per month*
* Prices are listed without VAT |
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| TECHNICAL REQUIREMENTS FOR ADVERTISING |
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Listing properties on the portal
First, be sure to attentively review the Public Offer - all basic requirements for ad-placement are reflected there. Please pay particular attention that the description of properties must be in Russian, and that size of the images may not exceed 150Kb.
Automatic property listing
In order to setup this service, you must have a web-site or a database, which presents a plentitude of properties with pictures and a description translated into Russian. If you do not have a required technical specialist, we are ready to offer our help.
«Take a look»
Requirements: 140x90 pixels image size, 40 character-long slogan and a click-through link that leads directly to the website (the page with a property description) or on the property’s page on the Prian.ru portal.
«Offer of the month in ...»
Each ad-space represents a picture (image size: 79x53 pixels), 35 character-long slogan and a link that may lead to your website or your property listed on the Prian.ru portal.
Banner
If you do not have a pre-made banner, our designers will be glad to create a new banner specifically for you. Otherwise, consider the following requirements:
1. Dimensions of the banners #1, #3, and the “Topical” banner: 200x280 (200 – width, 280 – height). Banner #4 – 176x179. Size of the banner viewed in the search results: 585x90.
2. In order to calculate clickthroughs from the flash-banners with systems of web-advertising management button should be placed in the top layer of the banner.
3. A link in the “getURL” command should specified as “_root.link1”. This is a variable name, and therefore must be entered without quotes. You do not need to specify the variable – the system of web-advertising management will handle this for you. If you will not comply to this rule, the online system of web-advertising management will not be able to calculate the number of clickthroughs.
4. The “Window” parameter should be set as “_blank”, for your website to open in a new tab.
5. Thus, the following action should be set in a button of a flash-banner (action):
on (release)
{
getURL(_root.link1, "_blank");
}
7. It is also necessary to provide us with *.gif “hiders”, which will be shown to users unable to view flash-banners.
8. Sizes of banners in *.gif and *.jpg formats should not exceed 30Kb, flash-banners – 50Kb.
| CONTACT OUR ADVERTISING DEPARTMENT |
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If you have any questions regarding positioning of advertising on our website, please contact the sales department of the “Prian.ru – International Property” portal.
Our phone #: +7 (812) 346-86-28, +7 (495) 66-55-183
Or contact us via e-mail: ,
CURRENTLY LISTED
for sale or rent
in 60 countries
from 483 companies
and property owners
